Reflecting on Legal Issues in Communications

June 01, 20264 min read

Reflecting on Legal Issues in Communications

This month gave me a stronger understanding of how important legal awareness is in the communications industry. As someone who is building Madison Consulting Firm, creating content, producing video, teaching entrepreneurs, and continuing to grow as a communications professional, I already knew that words, images, and media can move people. What this course helped me understand is that those same words, images, and media can also create legal risk if they are not handled responsibly.

My favorite assignment in this course was the Week One Intrusion Case Analysis. That assignment stood out to me because I was able to create an infographic that analyzed Deteresa v. ABC, a Ninth Circuit case from 1997. I enjoyed that project because it allowed me to take a legal case and turn it into something visual, clear, and easier to understand. That is the part of communication I enjoy the most. I have a Bachelor of Science in Digital Cinematography from Full Sail University, so I naturally connect with assignments that allow me to combine research, storytelling, design, and visual communication. The infographic gave me a chance to do more than just explain the case in writing. It allowed me to organize the facts, legal issues, and outcome in a way that looked professional and could help someone else understand the concept of intrusion in media law.

That assignment also reminded me of why visual communication matters. A legal concept can be intimidating when it is only presented in long paragraphs or court language. But when it is broken down into a clean graphic, it becomes easier for an audience to process. That is the kind of skill I can use professionally with Madison Consulting Firm. Whether I am creating training materials, social media content, presentations, client reports, or public-facing communication, I want to make complex topics understandable. This course reminded me that good communication is not just about being creative. It is about being accurate, ethical, and aware of the consequences of what is being communicated.

Of the topics covered this month, the ones I believe will be most helpful to me as a communications professional are privacy, commercial speech, FTC regulations, influencer marketing, and deceptive advertising. These topics connect directly to the work I do and the work I want to continue doing. Madison Consulting Firm helps businesses, entrepreneurs, nonprofits, and organizations communicate with the public. That means we have to be careful about claims, testimonials, endorsements, sponsored content, and how messages are presented. I cannot just help a client make something sound good. I also have to help them make sure the message is truthful, properly supported, and not misleading.

The Central Hudson case and the Commercial Speech Doctrine were also important because they helped me better understand the balance between free speech and government regulation. Before this course, it would have been easy to say that advertising is protected speech and leave it there. Now I understand that commercial speech has protection, but that protection has limits. If an advertisement is false, misleading, related to unlawful activity, or creates a serious public concern, the government may have a role in regulating it. That matters in today’s world because so much communication happens online through influencers, short videos, TikTok, Instagram, YouTube, and paid partnerships.

The FTC material was also very practical. It helped me understand that businesses must have evidence to support advertising claims, especially when those claims involve health, safety, performance, or measurable results. That is something I can apply immediately. If a client wants to say their product is the best, safest, fastest, healthiest, or proven to produce a certain result, I now know to ask, 'What proof do we have?' That one question can protect the client, the public, and the reputation of Madison Consulting Firm.

This knowledge prepares me to handle potential legal issues in the communications industry by making me more aware before a campaign goes public. I now have a stronger habit of thinking through legal and ethical concerns before approving a message. I will look more closely at privacy issues, whether people gave consent to be recorded, whether a claim can be substantiated, whether an influencer relationship needs to be disclosed, whether a message could mislead minors or vulnerable audiences, and whether a campaign could create reputational damage even if it is technically legal.

Professionally, this course connects directly to my original Mastery timeline goal of growing as a communications leader and using my education to strengthen Madison Consulting Firm. My goal is not just to create content. My goal is to build a firm that can serve larger organizations, state agencies, community partners, and business clients with professionalism and trust. Legal knowledge is part of that growth. Clients need more than creativity. They need guidance that protects their brand and keeps them from making avoidable mistakes.

Overall, this course helped me see that communications professionals sit in an important position. We are often the people shaping the message before the public ever sees it. That means we have a responsibility to speak up when something is risky, unclear, unsupported, or misleading. This course gave me more confidence to do that. It helped me understand that protecting the truth is not separate from good public relations. Protecting the truth is good public relations.

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Eric Bernard Stevenson

Ceo of Madison Consulting Firm. 20 yer Navy Veteran.

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